Optimizing your website and blog is an essential part of your content marketing strategy. The SEO is changing but it still remains the number one concern of marketers since this is an effective way to bring visitors back to your site and then direct them to your sales funnel. SEO methods are constantly evolving, due to the developments of search engines and the prospects for change of users. It is not easy to stay up to effective optimization techniques, with many companies falling into the wrong SEO trap. There are frequent errors of SEO which are difficult to avoid. Testing the SEO approach is also difficult because you can only check your methods in real time given the rules of the search engines that become difficult to predict. The field of optimization is still evolving, some practices prove effective, while others are harmful in the long term. Let's review the top ten SEO mistakes that you will need to avoid for your website to bring about the desired results. 1. Choose the wrong keywordsThe optimization mainly concerns the keywords for which you want your site to be classified. But, do you choose the right keywords? One of the main mistakes made in terms of keyword selection is to overlook the preference of search engines and users for long keywords. You could define your products and services in a certain way, but the most important is to understand what keywords your potential customers would use to refer to them. Sometimes, terms that you think are correct may suggest something completely different to other people, or may be too generic. In both cases, you will optimize the wrong keywords. It is therefore advisable to do a thorough background research before starting the optimization. Using tools such as Google AdWords, Google Trends, SEMrush, and Moz Keyword Explorer can be very useful. 2. Use the "Keyword Stuffing"You will be able to think of using target keywords in each sentence of your content to improve your notes. This strategy could not be worse. Indeed, wanting to do too by using keywords is recorded as fraudulent by search engines, which means that your SEO performance is affected. This is the reason why "keyword stuffing", or the excessive use of keywords, is not decisive for getting a successful SEO. Such an approach would make your content unnatural and uninteresting to the intended audience. In fact, Google uses a special semantic search called Latent Semantic Indexing (LSI). This program can recognize the subjects of your content without the need to "stuff" your content with repetitions of your target keywords. 3. Create content that is not related to your keywordsAnother frequent trap in optimizing your SEO is to produce content that is not related to your keywords. The problem is that you want to be ranked for some keyword but you are unable to focus on a text of your target topic. Search engines such as Google want to provide their users with the most relevant content for their search terms. If your content does not meet the needs of users, you will not be ranked well.
This error is often due to trying to put several different topics into one and the same content, thus creating a poor quality job just in order to include keywords, or optimize several keywords in an article . Your primary goal should be to produce content that truly matches the issues and needs of your target audience, including adding the right search terms. Search engines will then be able to plot your content since it matches the keyword you optimize. SEO optimization is a dynamic industry that requires consideration and careful observation of any change in the field of SEO. Whether it's SEO changes on page, off-page or in netlinking strategies. SEOs are always looking for ways to strengthen their SEO strategies and increase traffic. While on the other hand, search engines are becoming more and more intelligent from day to day. The following graphic, developed by Dilate Digital, takes into account the "Top 16 SEO optimization tips" recommended in the SEO study conducted by Ahrefs. According to Ahref, the most important factor for an optimized website is the layout of the site and its architecture. The site should contain relevant and well-researched keywords. With appropriate SEO tags such as title tags, meta descriptions, header tags, and so on. The design of the site must also meet the requirements of user experience and user-friendliness for search engines. To track the performance of your website and bugs, Google Search Console is your best option. While to understand the changes in your traffic, the performance of your landing pages and other elements of SEO, Google Analytics plays a vital role. Other SEO factors that need to be considered are, content optimization and website speed (both for desktops and mobile devices). Optimizing images, building netlinking, social media, recovering Google penalties and promoting content. Recommended Links: https://goo.gl/4p5VBb https://goo.gl/fyDkWY https://goo.gl/aoPncD https://goo.gl/3qtZYs https://goo.gl/dwGpn3
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